Unlocking Government Contracts: Leveraging Data Insights for Sales and Marketing Success

data insights on a laptop

We discussed how to leverage data insights for account planning and market sizing, we delved into the challenges of selling cloud technology to the public sector, particularly in the healthcare industry.

Tendertrace was invited by Luli Adeyemo from Best Case Scenario, an agency that works with industry associations, Government and tech clients to leverage technology for good to their Live Stream series called, ‘In Conversation with Changemakers’.

We discussed how to leverage data insights for account planning and market sizing, we delved into the challenges of selling cloud technology to the public sector, particularly in the healthcare industry. We also explored the exciting opportunities for tech to sell to Transport NSW, which is experiencing a 500% growth in spend in this area, as demonstrated by Abu Odigie. CEO and Co-Founder of Tendertrace.

“The platform is fantastic and it is so easy to access the data, being able to drill the data down by Government jurisdiction and to view how their spend is spread across Cloud Services is really valuable for market sizing. I have worked in the public sector long enough to know how challenging it is to get information like this.”

We also explored the unique features of Tendertrace compared to other platforms, such as QTender and AusTender, and how it leverages AI to interpret the vast amount of data and present it in a way that sales and marketing teams can use in their strategies.

Luli also highlighted the importance of Tendertrace for Government departments to ensure a diverse network of suppliers and to understand what other Government departments are spending on tech and what tech they are investing in.

In conclusion, if you want to unlock insights for selling tech into Government, Tendertrace is the way to go. Don’t miss out on valuable opportunities to grow your business in this sector.  Abu invited viewers to reach out to him for a customised report.

Watch the full recorded discussion here.

Download our free reports, and get access to condensed data insights into Australian public sector spend, which includes –  procurement categories and panels under which contracts were rewarded. There are three reports to choose from – download now. 

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