Unlock more opportunities within the Public Sector
Elevate your business with vital insights into opportunities, accounts, and competitors through our comprehensive Australian public sector market intelligence platform. Explore how we assist a myriad of business functions to do more business with the Australian public sector.
Business functions we work with
Business Development
Elevate your business development strategy
Get unparalleled access to public sector contract data, offering deep insights combined with expert advice that gives you a competitive edge.
Tendertrace enables you to effortlessly track and identify upcoming contract and framework expirations in your market. This feature allows for the efficient creation of a proactive and actionable pipeline of opportunities, strategically preparing you for the year ahead. By staying informed about key contract timelines, you can better position your business for timely engagement and bid preparation, enhancing your competitive edge.
Identify prime opportunities by leveraging our AI-powered market intelligence. Building an account list involves strategically selecting and organising potential and existing clients based on various criteria such as contracts expiring, contract value, needs, and potential for revenue generation.
Use our advanced filtering feature to effectively target ‘low hanging fruit’ – opportunities that are easier to secure and can yield quick results. This strategic approach enables more focused and efficient business development efforts.
Tendertrace aids businesses in understanding and engaging effectively with large, complex public sector buying teams.
Insights on your public sector customers will amplify your understanding of their business requirements and buying habits, and improve your engagement within those accounts.
Knowing your competitor’s current contracts and footprint within your public sector accounts will give you the opportunity to be deliberate with your account planning and keep you a step ahead of them.
Account Management
Enhance your public sector account relationships
Stay ahead of the game and identify new growth opportunities and maintain robust client relationships within the public sector.
Through custom reports, alerts and notifications you are kept up to date about new developments in public sector procurement trends.
Market insights help craft customised communication and engagement strategies for different public sector accounts.
Stay engaged with existing customers, share market insights relevant to each customer’s interests and needs within the public sector.
Real-time public sector procurement panels allow account managers to spot upcoming public sector tenders early, providing a head start in preparation and proposal submission.
Anticipate future opportunities, enabling account managers to strategise and align offerings accordingly.
Executive & Strategy
Make sense of billions of dollars worth of contract data
Get access to consolidated, enhanced and sanitised of public sector contract data worth billions of dollars. Explore and leverage this wealth of data to make informed decisions, develop winning strategies, and stay ahead in the government procurement landscape.
The Tendertrace Executive Insight consultancy service offers substantial value to executives by providing tailored, high-level market insights and analyses. This service is designed to support strategic decision-making, offering a deep understanding of market dynamics, competitor movements, and emerging trends.
Access detailed competitor intelligence, helping executives understand market positioning and competition.
Enables executives to stay ahead with forward-looking insights, anticipating market shifts and planning accordingly.
Executives benefit from data-backed insights that validate and refine their strategies, ensuring they are not only proactive but also aligned with market realities. It equips executives to make informed decisions that resonate with the ever-evolving marketplace.
Simplify complex graphics and charts, the platform’s advanced data visualisation tools and analytics capabilities transform intricate information into easy-to-understand formats. This simplification process ensures that executives and decision-makers can quickly grasp critical insights, identify trends, and extract valuable information from even the most complex datasets.
Bids & Tenders
Create more targeted and compelling proposals
Dive deep into data to gain real-time insights into public sector needs and preferences and tailor proposals more effectively.
Leverage features of Tendertrace market intelligence platform such as the panel display that shows contracts by supplier and also by public sector agency, use the keyword search function to hone in on particular buying patterns for key technologies.
Public sector procurement is dynamic, with new opportunities and trends emerging regularly. Access the latest data and stay ahead of the competition.
Public sector contract and expenditure data are distributed across various web delivery formats, save time and access data in one platform.
Quickly interpret data using a variety of charts that can be exported, saving significant time and resources.
Marketing & Channel
Create targeted, data-driven, and successful marketing initiatives.
Use public sector data to create sales tools, such as tailored pitch decks, case studies, and whitepapers, which empower the sales team to have more informed and persuasive conversations with potential clients.
Tendertrace aids marketing channels by identifying key opportunities and utilizing the platform’s extensive data to enhance the efficiency and effectiveness of channel marketing strategies. This approach empowers channels to make data-driven decisions, optimizing their marketing efforts and driving better results.
Through guided workshops marketing and sales collaborate to leverage Tendertrace to understand the nuances of public sector procurement, enabling them to better communicate the value of their solutions to potential clients.
Validate marketing strategies to ensure they are well-aligned with market trends and attract the right audience.
Tendertrace’s geographical data can assist in resource allocation decisions. Marketing can use insights about government spending in specific regions to prioritise marketing efforts and allocate resources effectively.
