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Microsoft Case Study

Empowering organisations as trusted advisors in government tech sales

THE CHALLENGE

To grasp the ever-changing market dynamics, pinpoint significant opportunities, and strategically position their offerings for government agencies.

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THE SOLUTION

Through offering a unified and reliable data source and facilitating profound comprehension of the market, Tendertrace empowered Microsoft to establish themselves as a valuable collaborator for government entities.

THE RESULTS

  • Generated profound market insights for Microsoft.
  • Enabled Microsoft to effectively navigate the intricacies of the public sector.
  • Supplied actionable insights to plan with.
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'It's an intuitive, easy to use tool, that generates actionable insights to plan with. We recommend it to anyone working across technology in the Government space."

Emily Leiding
SurfaceBG | Sr GTM Manager | Surface Commercial | ANZ Public Sector at Microsoft

Microsoft’s real-world success with Tendertrace

Introduction

Tendertrace played a pivotal role in Microsoft’s journey to becoming a trusted advisor in the public sector tech sales landscape. By providing a single source of truth and empowering deep market understanding, Tendertrace enabled Microsoft to position themselves as a valuable partner for government agencies.

A single source of truth

At the heart of this partnership was Tendertrace’s comprehensive market intelligence platform. It served as a reliable and easily accessible resource for Microsoft, offering real-time insights into the status of Australian government purchasing contracts across cloud, software, and hardware. By having a single source of truth, Microsoft gained a holistic view of the public sector tech landscape, allowing them to make well-informed decisions and tailor their offerings accordingly.

Deep market understanding

Tendertrace went beyond providing data; it facilitated deep market understanding for Microsoft. Through the dashboard interface, Microsoft delved into individual customers, contracts, and competitors. This level of insight proved invaluable, as it enabled Microsoft to comprehend the dynamic market forces at play, identify key opportunities, and strategically position their solutions.

Timely sales strategies

Being ahead of the curve is crucial in the fast-paced world of government tech sales. Tendertrace ensured that Microsoft’s sales team received timely notifications about the expiration or release of tenders in an easy-to-digest newsletter format, giving them the opportunity to prepare and approach relevant public sector departments with a well-crafted sales motion.

Trusted advisor approach

Tendertrace took on the role of a trusted advisor, providing custom bi-monthly market insight reports tailored to Microsoft’s specific account planning needs. These reports delivered up-to-date information in an easily digestible format, enabling Microsoft to make informed decisions and act as a trusted partner to their clients. By leveraging the expertise and support of Tendertrace, Microsoft also strengthened their position as a reliable advisor in the government tech sector. With Tendertrace, organisations can unlock the power of being a trusted advisor in government tech sales. By providing a comprehensive platform for market intelligence and empowering timely and strategic decision-making, Tendertrace helps businesses navigate the complexities of the public sector and establish themselves as trusted partners in the government tech landscape.

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