We recently hosted another insightful discussion with Luli Adeyemo from Best Case Scenario a renowned expert in both the tech and government sectors.

Luli is a strong advocate for leveraging data-driven insights to achieve successful engagement with government tech buying teams. In this discussion, we delved into the largest tech spend area in government – Cybersecurity, uncovering fascinating data insights that will greatly benefit sales and marketing leaders crafting compelling strategic government selling plans.

Discovering Government Cybersecurity Spend with Tendertrace

During our discussion, we showed Luli how to utilise our market intelligence platform, Tendertrace, to extract government cybersecurity spend figures.

With a simple keyword search, similar to using a typical search engine, we instantly retrieved eye-opening opportunities for Cybersecurity solution providers. For instance, we discovered:

• In FY20 alone, the government mentioned the keyword ‘Cyber’ across a staggering 60 million contracts, highlighting their significant investment in Cybersecurity.
• Another notable statistic, using the keyword ‘Cyber’ for FY20, showcased a remarkable year-on-year growth of 476%, with the government spending a whopping $961 million on Cybersecurity solutions.
• Furthermore, our search for FY2023 revealed a current spend of $1.3 billion across all jurisdictions. Luli highlighted the usefulness of these insights, enabling sales and marketing teams to align their offerings and stand out from the competition.

Abu, CEO of Tendertrace, further emphasised how sales and marketing professionals can benefit from data intelligence that encompasses the past, current, and future landscape of government cybersecurity spend. The platform generates show-stopping statistics across all government jurisdictions within seconds, enabling market sizing and offering invaluable insights for strategic decision-making.

How are Microsoft are leveraging data insights?

Abu provided a compelling real case example, sharing how they recently prepared customised reports for Microsoft. And how these reports are instrumental in their account planning, providing their sales team with real-time data insights from Tendertrace. By staying ahead of the game, they can make informed decisions and ensure their sales efforts are laser focused.

Another client is leveraging the platform to identify a growing demand for cloud-based cybersecurity solutions in the government sector. With the help of Tendertrace, they successfully tailored their marketing messaging, directed their sales efforts, and secured significant contracts. The data insights provided by Tendertrace played a crucial role in their decision-making process, enabling them to outperform their competitors.

Luli commented after the recording of the discussion that;

“Tendertrace is like having a dedicated public sector tech spend AI-driven search engine at your fingertips. The simplicity and intuitiveness of the platform are remarkable. It’s so user-friendly that even the busiest sales department will find time to leverage its powerful insights.”

Free report

To further explore the fascinating insights we uncovered, we invite you to download our free report titled “Cyber Security FY23 Government Buying Trends”. This report dives deeper into the latest trends and predictions, empowering sales, and marketing professionals with invaluable data-driven insights for successful government cybersecurity sales strategies.

Tendertrace is committed to unlocking powerful data insights that drive success in the government tech sector. Through our platform, sales and marketing professionals can gain a competitive edge, align their strategies, and capitalise on the ever-growing opportunities in government cybersecurity. Don’t miss out on this transformative resource.