By Abu Odigie, CEO & Co-Founder, Tendertrace. 

As an entrepreneur and the founder of Tendertrace, I’ve had the privilege of witnessing the journey of startups and small-to-medium-sized businesses (SMBs) as they navigate the complex landscape of government procurement. In the ever-evolving world of tech-driven solutions, understanding how to engage with government agencies effectively can be a game-changer for these businesses.

In this opinion piece, I want to shed light on the challenges faced by startups and SMBs in government procurement and how Tendertrace’s market insights can pave the way for their success.

Articles and research I have read on government procurement have unveiled the stark reality that many startups and SMBs encounter when attempting to secure government contracts. The sentiment among these businesses, as revealed by a landmark survey, is mixed at best, with just 21% rating their experience as ‘positive’, source SmartCompany.com.

Challenges abound, from the high cost of bidding to the slow decision-making process. The prevailing belief is that the playing field is often tilted in favor of larger, multinational players.

However, there’s no denying that government contracts can be transformative for startups and SMBs. They provide stability, revenue, and the opportunity to scale their operations significantly. This is where Tendertrace steps in, armed with a mission to empower these businesses with invaluable insights.

Unlocking Government Tech Purchasing Trends: Our market intelligence platform is designed to reveal the intricate details of government tech purchasing trends.
We believe that data is the key to informed decision-making. Our reports showcase who government agencies are buying from, how frequently they make tech purchases, and just how diverse their supplier network is. By understanding these trends, startups and SMBs can tailor their strategies to align with government buying behaviors.

Identifying Partner Opportunities: One of the most powerful aspects of Tendertrace is its ability to uncover partner opportunities. We highlight technology solution players that startups and SMBs can potentially partner with to enhance their offerings and increase their competitiveness. Partnering can be a strategic move, allowing smaller businesses to access a broader range of resources and expertise.

Join Us at Spark Festival 2023: To all aspiring startups, innovative SMBs, and entrepreneurs, I extend an invitation to join us at the Spark Festival 2023. At this year’s festival, Tendertrace will be hosting two illuminating sessions designed to equip you with the knowledge and tools you need to excel in government procurement. Register now for free.

We’ll delve deep into government tech purchasing trends, supplier diversity, and partnership opportunities.  As an exclusive offer, attendees of our sessions will receive free reports on government procurement, valued at up to $1,000. These reports are packed with actionable insights that can steer your business toward government contract success. It’s our way of supporting your journey and making a tangible difference.

In a landscape where data is power, Tendertrace is your ally in conquering the government procurement maze. Our insights are the compass that will guide you toward your goals. Together, we can revolutionize the way startups and SMBs engage with government agencies, making it a mutually beneficial partnership.

ATTEND AND RECEIVE FREE MARKET INTELLIGENCE REPORT – ICT GOVERNMENT PROCUREMENT INSIGHTS WORTH $1,000

Speakers at Sparks Festival 

Anne-Marie Elias | UTS Fellow Innovation and Entrepreneurship & Venture Partner, Significant VC 
Anne-Marie has three decades experience as a senior policy adviser in government, and not for profit. She co founded TechFufees  Australia and worked in accelerators and in venture capital. Known as the Chief Disrupter she is a startup mentor, and venture partner (looking for pre seed and seed startups) and on the board of Spark Festival.

Andrew Corbett-Jones, Head of Growth – Harbour City Labs

Experienced Entrepreneur with a long history of working with a broad range of start-ups, helping them to develop successful capital raising and go-to-market strategies, coaching founders, and challenging traditional thinking.

Gavin Brown, Strategic Account Executive, Microsoft

Proven ability of building and leading high performing multi-disciplinary and culturally diverse teams delivering complex multi-million-dollar transformational digital programs and ongoing operational shared services.

Abu Odigie – CEO and Co-Founder, Tendertrace | Building SaaS Public Sector Market Intelligence Company | Open Government and Inclusive Procurement Advocate

Abu Odigie is the Founder of Tendertrace, a leading market intelligence platform. With a deep passion for government procurement and technology trends, Abu is dedicated to helping startups and SMBs navigate the complexities of government procurement successfully. His expertise lies in providing invaluable insights into the government tech purchasing landscape.

Luli Adeyemo – CMO, Tendertrace | Luli is a seasoned marketing professional with over two decades of experience in B2B marketing strategy and brand management. Her passion lies in creating impactful marketing campaigns that drive engagement and resonate with audiences. Luli is dedicated to helping businesses thrive in the digital landscape.

Register now – free to attend. 

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